Is your goal to attract more potential buyers to your listing?  Consider using interactive floor plans as a part of your home selling strategy. The layout of a home is a very critical piece of information for potential buyers and the arrangement of a home could make or break a sale! A home may have two [...]

Only 10% of people can visualize a home looking any different than the way it looks when they see the property for the first time. This common problem has led many realtors to hiring a virtual staging professional. Staging is the art of placing furniture and décor in a home to make it appealing to [...]

Over the past decade, technology and the Internet have drastically changed the real estate market. With the digital age we are in today, it’s critical to be up to date on how you are marketing your listings. According to the National Association of Realtors, more than 90% of homebuyers are searching through photos online during [...]

If  changing one thing in your real estate marketing plan could make you more money, would you do it? Redfin recently published a report naming the benefits of using professional real estate photos. The report was based on 100,000 homes in the Boston area. Out of the sample, the professionally photographed homes listed between $200,000 and $1 [...]