Over the past decade, technology and the Internet have drastically changed the real estate market. With the digital age we are in today, it’s critical to be up to date on how you are marketing your listings. According to the National Association of Realtors, more than 90% of homebuyers are searching through photos online during the home buying process. When selling a house, it is essential to grab the homebuyer’s attention. Hiring a professional real estate photographer is a great way to set you apart from other real estate agents.

In most cities there are hundreds, if not thousands, of homes for sale at any given time. With so many options, most buyers will spend hours searching online for homes that catch their attention. This easy access to information is beneficial to homebuyers, but has disadvantages when marketing. With numerous listings to browse, it has become increasingly difficult for agents to get their listings noticed.

When a potential homebuyer is browsing online, what encourages them want to click on your listing? A picture! Buyers love pictures and want to see as much of the home as possible. However, its important to remember a good picture can entice someone to click your listing, but a bad picture can certainly turn people away.

Home sellers are demanding more from realtors when it comes to marketing their homes. When selling a home, why wouldn’t you want your home to look its best? Hiring a professional real estate photographer shows your clients that you take your work seriously and makes your listings stand out from other agents! Also, the home seller will appreciate your effort to get their home sold and will recommend your services in the future.

As an agent, your job isn’t to take photos, it’s to sell homes and get more listings. Pictures are key to employing a successful real estate marketing strategy. To make your best impression on clients, hire a professional real estate photographer today to help your listings standout!